Everyone seems to be talking about funnels these days. Funnel marketing – the process of getting cold, early stage leads into a marketing funnel then using email (usually) to nurture those leads into sales is actually pretty old school but its making a big comeback thanks to improvements in technology. But is the marketing funnel really the answer for your business?
Although Facebook reports have come on a long way, I still find they only go so far in answering questions about how my Facebook traffic is actually interacting with my website, and crucially, how that traffic is performing compared to my other marketing channels. To bridge that gap I’ll usually use Google Analytics to measure the performance of my campaigns. In this post I’ll take you through how I tend to setup Facebook Ads with Google Analytics and how I use those Analytics reports to measure and optimise my FB Ads. [Read more…] about Using Facebook Ads With Google Analytics – The Complete Guide [Tutorial]