For me digital marketing tools, apps and software are one of, if not the biggest expense I incur in running my business. I spend in excess of $2000/ month on various marketing and business tools with occasional extras. So for me choosing the right tool for the job and making sure it does what it needs to to pay for itself is extremely important. I trial a lot of software but don’t commit to paying for anything until I’ve tested it to death! Here’s a list of some of the tools I use and recommend, I’ve also written reviews of some of the tools I use most often.