Have you fallen out of love with Facebook interest targeting in your ad campaigns. Maybe you found that interest targeting just didn’t seem to work for you?
There’s nothing worse than starting a new Facebook Page and having to beg your friends and family to “like my page” to get you off the mark. Nobody likes that guy and nobody wants to be that guy.
Although Facebook reports have come on a long way, I still find they only go so far in answering questions about how my Facebook traffic is actually interacting with my website, and crucially, how that traffic is performing compared to my other marketing channels. To bridge that gap I’ll usually use Google Analytics to measure the performance of my campaigns. In this post I’ll take you through how I tend to setup Facebook Ads with Google Analytics and how I use those Analytics reports to measure and optimise my FB Ads. [Read more…] about Using Facebook Ads With Google Analytics – The Complete Guide [Tutorial]