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John McElborough

Marketing For Growth

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The 50+ Digital Marketing Tools & Apps I Use to Run My Businesses

For me digital marketing tools, apps and software are one of, if not the biggest expense I incur in running my business. I spend in excess of $2000/ month on various marketing and business tools with occasional extras. So for me choosing the right tool for the job and making sure it does what it needs to to pay for itself is extremely important. I trial a lot of software but don’t commit to paying for anything until I’ve tested it to death! Here’s a list of some of the tools I use and recommend, I’ve also written reviews of some of the tools I use most often.

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51 Inspired Examples of Growth Hacking Strategies & Techniques From The World’s Most Innovative Businesses

These days its not enough for a new company to turn a tidy profit and reinvest it in long term growth. For todays startup businesses growth is the only metric of success and companies are looking for ever more ingenious ways of bringing new users onboard with their products or services… growth hacking strategies.

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A Genuine Raven SEO Tools Review Based on 9 Years & $8,000 Spent as a Customer [Updated January 2017]

Here’s the thing about Raven tools reviews on the internet.

Most of them can’t be trusted.

Most are written by people who don’t know the software or haven’t properly tested it.

It’s because Raven Tools pay 50% commission on referrals through their affiliate program.

That’s good for affiliates but not good for anyone thinking about using Raven Tools and looking for an honest review from a real customer.

[Read more…] about A Genuine Raven SEO Tools Review Based on 9 Years & $8,000 Spent as a Customer [Updated January 2017]

Funnel Marketing: 9 Techniques To Maximize The Efficiency of Your Marketing Funnel

Everyone seems to be talking about funnels these days. Funnel marketing – the process of getting cold, early stage leads into a marketing funnel then using email (usually) to nurture those leads into sales is actually pretty old school but its making a big comeback thanks to improvements in technology. But is the marketing funnel really the answer for your business?

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Using Facebook Ads With Google Analytics – The Complete Guide [Tutorial]

Although Facebook reports have come on a long way, I still find they only go so far in answering questions about how my Facebook traffic is actually interacting with my website, and crucially, how that traffic is performing compared to my other marketing channels. To bridge that gap I’ll usually use Google Analytics to measure the performance of my campaigns. In this post I’ll take you through how I tend to setup Facebook Ads with Google Analytics and how I use those Analytics reports to measure and optimise my FB Ads. [Read more…] about Using Facebook Ads With Google Analytics – The Complete Guide [Tutorial]