Have you fallen out of love with Facebook interest targeting in your ad campaigns. Maybe you found that interest targeting just didn’t seem to work for you?
I want to start this post with a reality check. You’ve been lied to about landing page optimization in the past. You’ll probably be lied to again in the future.
There’s nothing worse than starting a new Facebook Page and having to beg your friends and family to “like my page” to get you off the mark. Nobody likes that guy and nobody wants to be that guy.