For me digital marketing tools, apps and software are one of, if not the biggest expense I incur in running my business. I spend in excess of $2000/ month on various marketing and business tools with occasional extras. So for me choosing the right tool for the job and making sure it does what it needs to to pay for itself is extremely important. I trial a lot of software but don’t commit to paying for anything until I’ve tested it to death! Here’s a list of some of the tools I use and recommend, I’ve also written reviews of some of the tools I use most often.
These days its not enough for a new company to turn a tidy profit and reinvest it in long term growth. For todays startup businesses growth is the only metric of success and companies are looking for ever more ingenious ways of bringing new users onboard with their products or services… growth hacking strategies.
Have you fallen out of love with Facebook interest targeting in your ad campaigns. Maybe you found that interest targeting just didn’t seem to work for you?
I want to start this post with a reality check. You’ve been lied to about landing page optimization in the past. You’ll probably be lied to again in the future.
There’s nothing worse than starting a new Facebook Page and having to beg your friends and family to “like my page” to get you off the mark. Nobody likes that guy and nobody wants to be that guy.
Here’s the thing about Raven tools reviews on the internet.
Most of them can’t be trusted.
Most are written by people who don’t know the software or haven’t properly tested it.
It’s because Raven Tools pay 50% commission on referrals through their affiliate program.
That’s good for affiliates but not good for anyone thinking about using Raven Tools and looking for an honest review from a real customer.
Everyone seems to be talking about funnels these days. Funnel marketing – the process of getting cold, early stage leads into a marketing funnel then using email (usually) to nurture those leads into sales is actually pretty old school but its making a big comeback thanks to improvements in technology. But is the marketing funnel really the answer for your business?
Although Facebook reports have come on a long way, I still find they only go so far in answering questions about how my Facebook traffic is actually interacting with my website, and crucially, how that traffic is performing compared to my other marketing channels. To bridge that gap I’ll usually use Google Analytics to measure the performance of my campaigns. In this post I’ll take you through how I tend to setup Facebook Ads with Google Analytics and how I use those Analytics reports to measure and optimise my FB Ads. [Read more…] about Using Facebook Ads With Google Analytics – The Complete Guide [Tutorial]